/* ============================================================
   good allure — feuille de style éditoriale
   Unna (serif) + Helvetica (grotesque) · crème chaud + encre
   ============================================================ */

:root {
  --bg:      #ffffff;          /* blanc pur */
  --bg-2:    #f0f0ee;          /* gris très clair (placeholders / rayures) */
  --ink:     #1a1613;          /* encre chaude presque noire */
  --ink-70:  rgba(26, 22, 19, 0.66);
  --ink-45:  rgba(26, 22, 19, 0.45);
  --line:    rgba(26, 22, 19, 0.16);
  --white:   #fbf8f2;

  /* UNNA-style clean grotesque throughout (display + UI share one family) */
  --serif: "Archivo", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --sans:  "Archivo", "Helvetica Neue", Helvetica, Arial, sans-serif;

  --pad: clamp(20px, 4.5vw, 64px);
  --maxw: 1680px;

  --ease: cubic-bezier(0.22, 1, 0.36, 1);
}

* { box-sizing: border-box; margin: 0; padding: 0; }

html { -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; }

body {
  background: var(--bg);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.5;
  overflow-x: hidden;
}

img { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }

/* ---- microtype : labels / nav / captions ---- */
.kicker,
.nav a,
.nav button,
.caption,
.btn,
.foot a,
.detail-k {
  font-family: var(--sans);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  font-weight: 500;
}

/* ============================================================
   NAV
   ============================================================ */
.nav {
  position: fixed;
  inset: 0 0 auto 0;
  z-index: 50;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  padding: 22px var(--pad);
  mix-blend-mode: difference;       /* lisible sur image claire ou sombre */
  color: #fff;
  transition: padding 0.5s var(--ease);
}
.nav.solid {
  mix-blend-mode: normal;
  color: var(--ink);
  background: color-mix(in srgb, var(--bg) 86%, transparent);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line);
}
.nav-left, .nav-right { display: flex; gap: 26px; align-items: center; }
.nav-right { justify-content: flex-end; }
.nav a, .nav button {
  background: none; border: none; color: inherit; cursor: pointer;
  position: relative; padding: 2px 0; white-space: nowrap;
}
.nav a::after, .nav button::after {
  content: ""; position: absolute; left: 0; bottom: -2px;
  width: 100%; height: 1px; background: currentColor;
  transform: scaleX(0); transform-origin: left; transition: transform 0.4s var(--ease);
}
.nav a:hover::after, .nav button:hover::after { transform: scaleX(1); }

/* ---- icônes utilitaires (recherche / compte / panier) ---- */
.nav-ic {
  display: inline-flex; align-items: center; justify-content: center;
  background: none; border: none; color: inherit; cursor: pointer;
  padding: 0; position: relative; line-height: 0;
}
.nav-ic svg {
  width: 19px; height: 19px; display: block;
  fill: none; stroke: currentColor; stroke-width: 1.4;
  stroke-linecap: round; stroke-linejoin: round;
}
.nav-ic::after { display: none !important; }   /* pas de soulignement sur les icônes */
.nav-ic:hover { opacity: 0.62; }
.nav-cart .cart-count {
  position: absolute; top: -7px; right: -8px;
  min-width: 15px; height: 15px; padding: 0 3px;
  display: inline-flex; align-items: center; justify-content: center;
  background: var(--ink); color: var(--bg); border-radius: 999px;
  font-family: var(--sans); font-size: 9px; letter-spacing: 0; line-height: 1;
}
.nav-cart .cart-count:empty, .nav-cart .cart-count[data-empty] { display: none; }

.nav-logo { justify-self: center; }
.nav-logo img { height: 30px; width: auto; }
/* logo = encre sur transparent : sombre sur les barres claires, jamais de boîte */
.nav .nav-logo img { filter: none; }
/* (overlay sombre éventuel : .nav.over -> logo clair) */
.nav.over .nav-logo img { filter: invert(1); }

/* ============================================================
   HERO
   ============================================================ */
.hero {
  position: relative;
  height: 100svh;
  min-height: 600px;
  width: 100%;
  overflow: hidden;
}
.hero .ph { position: absolute; inset: 0; width: 100%; height: 100%; }
.hero-veil {
  position: absolute; inset: 0; z-index: 2; pointer-events: none;
  background: linear-gradient(to bottom,
     rgba(0,0,0,0.28) 0%, rgba(0,0,0,0) 26%,
     rgba(0,0,0,0) 60%, rgba(0,0,0,0.34) 100%);
}
.hero-cap {
  position: absolute; z-index: 3; color: #fff;
  display: flex; flex-direction: column; gap: 6px; white-space: nowrap;
}
.hero-cap.tl { top: 96px; left: var(--pad); }
.hero-cap.bl { bottom: 40px; left: var(--pad); max-width: 60ch; }
.hero-cap.br { bottom: 40px; right: var(--pad); text-align: right; }
.hero-title {
  font-family: var(--serif);
  font-weight: 800;
  font-size: clamp(34px, 6vw, 92px);
  line-height: 0.98;
  letter-spacing: -0.03em;
}
.hero-title em { font-style: italic; }
.scrollcue {
  position: absolute; left: 50%; bottom: 30px; z-index: 3;
  transform: translateX(-50%); color: #fff;
  display: flex; flex-direction: column; align-items: center; gap: 10px;
}
.scrollcue .line { width: 1px; height: 46px; background: rgba(255,255,255,0.7);
  transform-origin: top; animation: cue 2.4s var(--ease) infinite; }
@keyframes cue { 0%{transform:scaleY(0)} 40%{transform:scaleY(1);transform-origin:top}
  60%{transform:scaleY(1);transform-origin:bottom} 100%{transform:scaleY(0);transform-origin:bottom} }

/* ============================================================
   GENERIC SECTION
   ============================================================ */
section { position: relative; }
.wrap { max-width: var(--maxw); margin: 0 auto; padding-inline: var(--pad); }
.kicker { color: var(--ink-45); display: inline-block; }

/* ---- manifeste ---- */
.manifesto {
  padding: clamp(90px, 16vh, 220px) var(--pad);
  display: grid; place-items: center; text-align: center;
}
.manifesto .kicker { margin-bottom: 38px; }
.manifesto p {
  font-family: var(--serif);
  font-weight: 600;
  font-size: clamp(28px, 4.2vw, 60px);
  line-height: 1.14;
  letter-spacing: -0.025em;
  max-width: 22ch;
  text-wrap: balance;
}
.manifesto em { font-style: italic; }

/* ---- produit reveal : 2 colonnes ---- */
.feature {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: clamp(28px, 5vw, 90px);
  align-items: center;
  padding: clamp(40px, 8vh, 120px) var(--pad);
}
.feature .ph { width: 100%; aspect-ratio: 4 / 5; }
.feature-body { max-width: 460px; }
.feature-body h2 {
  font-family: var(--serif); font-weight: 800;
  font-size: clamp(40px, 5vw, 76px); line-height: 0.96;
  letter-spacing: -0.03em; margin: 18px 0 22px;
}
.feature-body h2 em { font-style: italic; }
.feature-body .lede {
  font-family: var(--serif); font-size: clamp(17px, 1.5vw, 21px);
  line-height: 1.55; color: var(--ink-70); margin-bottom: 30px; max-width: 38ch;
}
.price { font-family: var(--sans); font-size: 14px; letter-spacing: 0.02em; margin-bottom: 26px; }

.btn {
  display: inline-flex; align-items: center; gap: 12px;
  padding: 15px 26px; border: 1px solid var(--ink); color: var(--ink);
  background: transparent; cursor: pointer; border-radius: 999px;
  transition: background 0.45s var(--ease), color 0.45s var(--ease), gap 0.4s var(--ease);
}
.btn:hover { background: var(--ink); color: var(--bg); gap: 18px; }
.btn .arr { font-size: 14px; }

/* ---- lookbook : grille asymétrique ---- */
.section-head {
  display: flex; justify-content: space-between; align-items: baseline;
  padding: clamp(60px,10vh,130px) var(--pad) 34px;
  border-top: 1px solid var(--line);
}
.section-head h3 {
  font-family: var(--serif); font-weight: 700;
  font-size: clamp(28px, 3.4vw, 50px); letter-spacing: -0.025em;
}
.section-head h3 em { font-style: italic; }

.gallery {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: clamp(14px, 1.6vw, 26px);
  padding: 0 var(--pad) clamp(40px, 8vh, 110px);
}
.gallery figure { position: relative; overflow: hidden; }
.gallery figure .ph,
.gallery figure .vid { width: 100%; height: 100%; display: block; }
.gallery figcaption {
  margin-top: 12px; color: var(--ink-45);
  display: flex; justify-content: space-between; gap: 12px;
}
.g-tall   { grid-column: span 5; }
.g-tall .ph   { aspect-ratio: 3 / 4; }
.g-wide   { grid-column: span 7; align-self: end; }
.g-wide .ph   { aspect-ratio: 4 / 3; }
.g-half   { grid-column: span 6; }
.g-half .ph   { aspect-ratio: 1 / 1; }
.g-third  { grid-column: span 4; }
.g-third .ph  { aspect-ratio: 3 / 4; }
.g-two    { grid-column: span 8; }

/* image hover zoom (applies to inner img once filled) */
.zoom .ph { overflow: hidden; }
.zoom .ph img { transition: transform 1.2s var(--ease); }
.zoom .ph:hover img { transform: scale(1.045); }

/* ---- video placeholder ---- */
.vid {
  position: relative; aspect-ratio: 16/9; width: 100%;
  background:
     repeating-linear-gradient(45deg, var(--bg-2) 0 10px, var(--bg) 10px 20px);
  border: 1px solid var(--line);
  display: grid; place-items: center; overflow: hidden;
}
.vid.tall { aspect-ratio: 3/4; }
.vid-play {
  width: 86px; height: 86px; border-radius: 50%;
  border: 1px solid var(--ink); display: grid; place-items: center;
  background: color-mix(in srgb, var(--bg) 60%, transparent);
  transition: transform 0.5s var(--ease), background 0.5s var(--ease);
}
.vid:hover .vid-play { transform: scale(1.08); background: var(--ink); }
.vid-play svg { width: 24px; height: 24px; fill: var(--ink); transition: fill .5s var(--ease); margin-left: 4px; }
.vid:hover .vid-play svg { fill: var(--bg); }
.vid-label {
  position: absolute; left: 16px; bottom: 14px;
  font-family: var(--sans); font-size: 10px; letter-spacing: 0.16em;
  text-transform: uppercase; color: var(--ink-45);
}

/* ---- full-bleed film ---- */
.film { padding: clamp(40px,8vh,110px) 0; }
.film .vid { aspect-ratio: 21/9; border-left: none; border-right: none; }

/* ---- détails (matière / coupe / origine) ---- */
.details {
  display: grid; grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line);
}
.details > div {
  padding: clamp(40px,7vh,90px) var(--pad);
  border-right: 1px solid var(--line);
}
.details > div:last-child { border-right: none; }
.detail-k { color: var(--ink-45); display: block; margin-bottom: 20px; }
.details h4 {
  font-family: var(--serif); font-weight: 700;
  font-size: clamp(22px, 2.2vw, 30px); line-height: 1.1; margin-bottom: 14px;
  letter-spacing: -0.02em;
}
.details p { color: var(--ink-70); font-size: 15px; line-height: 1.6; max-width: 30ch; }

/* ---- newsletter ---- */
.news {
  text-align: center; padding: clamp(90px,16vh,200px) var(--pad);
  border-top: 1px solid var(--line);
}
.news h3 {
  font-family: var(--serif); font-weight: 800;
  font-size: clamp(30px, 4.6vw, 62px); line-height: 1.02; letter-spacing: -0.03em;
  margin-bottom: 14px;
}
.news h3 em { font-style: italic; }
.news p { color: var(--ink-70); margin-bottom: 40px; }
.news form {
  display: flex; gap: 0; max-width: 460px; margin: 0 auto;
  border-bottom: 1px solid var(--ink);
}
.news input {
  flex: 1; background: none; border: none; outline: none;
  font-family: var(--sans); font-size: 15px; padding: 14px 4px; color: var(--ink);
}
.news input::placeholder { color: var(--ink-45); }
.news form button {
  background: none; border: none; cursor: pointer; color: var(--ink);
  font-family: var(--sans); font-size: 11px; letter-spacing: 0.16em;
  text-transform: uppercase; padding: 0 6px;
}

/* ---- footer ---- */
.foot {
  background: var(--ink); color: var(--bg);
  padding: clamp(50px,9vh,110px) var(--pad) 36px;
}
.foot-top { display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 40px; align-items: start; }
.foot-logo img { height: 42px; filter: invert(1); }
.foot-col h5 {
  font-family: var(--sans); font-size: 11px; letter-spacing: 0.16em;
  text-transform: uppercase; color: rgba(251,248,242,0.5); margin-bottom: 18px;
}
.foot-col a { display: block; padding: 5px 0; font-family: var(--serif); font-size: 19px; }
.foot-col a:hover { font-style: italic; }
.foot-bottom {
  display: flex; justify-content: space-between; align-items: center;
  margin-top: clamp(40px,8vh,90px); padding-top: 24px;
  border-top: 1px solid rgba(251,248,242,0.18);
  color: rgba(251,248,242,0.55); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase;
}

/* ---- wordmark géant de pied de page (façon signature de marque) ---- */
.foot-wordmark {
  margin: clamp(34px,7vh,80px) 0 -0.12em;
  font-family: var(--serif); font-style: italic; font-weight: 800;
  font-size: clamp(58px, 19.5vw, 320px); line-height: 0.82;
  letter-spacing: -0.05em; text-align: center; white-space: nowrap;
  color: var(--white); overflow: hidden; user-select: none;
}

/* ============================================================
   BANDEAU MARQUE — rythme typographique plein cadre (marquee)
   ============================================================ */
.brandband {
  background: var(--ink); color: var(--white);
  overflow: hidden; padding: clamp(24px,5vh,60px) 0;
  border-top: 1px solid var(--line);
}
.brandband-track { display: flex; align-items: center; width: max-content; }
.js .brandband-track { animation: bb-marquee 34s linear infinite; }
.brandband:hover .brandband-track { animation-play-state: paused; }
.brandband-track > span {
  font-family: var(--serif); font-style: italic; font-weight: 800;
  font-size: clamp(40px, 10vw, 132px); line-height: 1; letter-spacing: -0.04em;
  white-space: nowrap; padding: 0 clamp(22px,4vw,58px);
  -webkit-text-stroke: 1px var(--white); text-stroke: 1px var(--white);
  paint-order: stroke fill;
}
.brandband-track > span:nth-of-type(even) {   /* alternance pleine / contour pour le rythme */
  -webkit-text-fill-color: transparent; color: transparent;
}
.brandband-track .bb-dot {
  flex: none; width: clamp(9px,1.3vw,16px); height: clamp(9px,1.3vw,16px);
  border-radius: 50%; background: var(--white);
}
@keyframes bb-marquee { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) {
  .js .brandband-track { animation: none; }
  .brandband { display: flex; justify-content: center; }
}

/* ============================================================
   ENTRANCE — content is ALWAYS visible (robust everywhere).
   A one-shot CSS keyframe gives a gentle settle on load for
   above-the-fold elements; it never hides content at rest.
   ============================================================ */
.reveal { opacity: 1; transform: none; }

@media (prefers-reduced-motion: no-preference) {
  .hero-cap.bl { animation: ga-rise 1.1s var(--ease) both; }
}
/* transform-only entrance — never hides the text at rest or when frozen */
@keyframes ga-rise { from { transform: translateY(26px); } to { transform: none; } }

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 880px) {
  .nav { grid-template-columns: auto 1fr auto; }
  .nav-left a:not(.m-keep), .nav-right a:not(.m-keep) { display: none; }
  .nav-right a.nav-ic, .nav-right .nav-ic { display: inline-flex; }   /* icônes utilitaires toujours visibles */
  .nav-right .nav-txt { display: none; }
  .nav-right { gap: 18px; }
  .foot-wordmark { font-size: clamp(46px, 21vw, 120px); }
  .feature { grid-template-columns: 1fr; }
  .feature-body { max-width: none; }
  .details { grid-template-columns: 1fr; }
  .details > div { border-right: none; border-bottom: 1px solid var(--line); }
  .gallery { grid-template-columns: repeat(6, 1fr); }
  .g-tall, .g-wide, .g-half, .g-third, .g-two { grid-column: span 6; align-self: auto; }
  .foot-top { grid-template-columns: 1fr; gap: 30px; }
  .foot-bottom { flex-direction: column; gap: 14px; text-align: center; }
}

/* ============================================================
   SHOP LAYOUT (homepage façon boutique)
   ============================================================ */
.site-head {
  position: sticky; top: 0; z-index: 60;
  background: color-mix(in srgb, var(--bg) 92%, transparent);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid var(--line);
}
/* ---- bandeau d'annonces : marquee défilant continu ---- */
.announce {
  overflow: hidden;
  border-bottom: 1px solid var(--line);
}
.announce-track {
  display: flex; align-items: center; width: max-content;
  list-style: none; margin: 0; padding: 0;
}
.js .announce-track { animation: ann-marquee var(--ann-dur, 32s) linear infinite; }
.announce:hover .announce-track { animation-play-state: paused; }
.announce-track li {
  white-space: nowrap; padding: 9px 26px;
  font-family: var(--sans); font-size: 10px; letter-spacing: 0.18em;
  text-transform: uppercase; color: var(--ink-70);
}
.announce-track li.sep { padding: 9px 0; display: flex; align-items: center; }
.announce-track li.sep::before {
  content: ""; width: 4px; height: 4px; background: var(--ink-45);
  transform: rotate(45deg);
}
@keyframes ann-marquee { to { transform: translateX(calc(-1 * var(--ann-shift, 0px))); } }
@media (prefers-reduced-motion: reduce) {
  .js .announce-track { animation: none; transform: none; }
  .announce { display: flex; justify-content: center; }
}

/* nav variant : en flux dans le header (pas en overlay) */
.nav--flow {
  position: static; mix-blend-mode: normal; color: var(--ink);
  padding: 17px var(--pad);
}
.nav--flow .nav-logo img { filter: none; }

/* ---- HERO : deux tuiles vidéo côte à côte ---- */
.hero-split { display: grid; grid-template-columns: 1fr 1fr; gap: 0; }
.hero-tile {
  position: relative; height: 86vh; min-height: 560px; overflow: hidden;
  display: block;
}
.hero-tile + .hero-tile { border-left: 1px solid var(--bg); }
.hero-tile .vfill, .hero-tile .ph { position: absolute; inset: 0; width: 100%; height: 100%; }
.hero-tile-veil {
  position: absolute; inset: 0; z-index: 2; pointer-events: none;
  background: linear-gradient(to bottom, rgba(0,0,0,.12) 0%, rgba(0,0,0,0) 30%, rgba(0,0,0,0) 55%, rgba(0,0,0,.46) 100%);
}
.hero-tile-cap {
  position: absolute; z-index: 3; left: 0; right: 0; bottom: 40px;
  display: flex; flex-direction: column; align-items: center; gap: 16px;
  color: #fff; text-align: center;
}
.hero-tile-cap h2 {
  font-family: var(--serif); font-weight: 800;
  font-size: clamp(30px, 3.4vw, 54px); letter-spacing: -0.03em; line-height: 1;
}
.btn-light {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 13px 24px; border-radius: 999px;
  border: 1px solid rgba(255,255,255,.85); color: #fff; background: rgba(0,0,0,.06);
  font-family: var(--sans); font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase;
  backdrop-filter: blur(4px); transition: background .45s var(--ease), color .45s var(--ease);
}
.hero-tile:hover .btn-light { background: #fff; color: var(--ink); }

/* ---- placeholder vidéo "vivant" ---- */
.vfill {
  position: relative; overflow: hidden;
  background:
    repeating-linear-gradient(45deg, #d7d7d4 0 16px, #cdcdc9 16px 32px);
}
.vfill::after {
  content: ""; position: absolute; inset: -40% -60%;
  background: linear-gradient(105deg, transparent 38%, rgba(255,255,255,.55) 50%, transparent 62%);
  transform: translateX(-30%);
}
@media (prefers-reduced-motion: no-preference){
  .vfill::after { animation: vsheen 5.5s linear infinite; }
}
@keyframes vsheen { to { transform: translateX(60%); } }
.vfill .vtag {
  position: absolute; left: 14px; top: 13px; z-index: 4;
  display: inline-flex; align-items: center; gap: 7px;
  font-family: var(--sans); font-size: 10px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-70);
}
.vfill .vtag::before { content:""; width:7px; height:7px; border-radius:50%; background:#c0392b; }

/* ---- en-tête de section boutique ---- */
.shop-head {
  display: flex; justify-content: space-between; align-items: flex-end;
  padding: clamp(54px,9vh,110px) var(--pad) 30px;
}
.shop-head h2 {
  font-family: var(--serif); font-weight: 800;
  font-size: clamp(26px, 3vw, 46px); letter-spacing: -0.03em; line-height: 1;
}
.shop-head a { font-family: var(--sans); font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; border-bottom: 1px solid var(--ink); padding-bottom: 3px; }

/* ---- grille produits ---- */
.product-grid {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: clamp(12px, 1.4vw, 24px);
  padding: 0 var(--pad) clamp(50px, 9vh, 120px);
}
.pcard { position: relative; display: block; }
.pcard-media {
  position: relative; aspect-ratio: 3 / 4; overflow: hidden; background: var(--bg-2);
}
.pcard-media .ph, .pcard-media .vfill { position: absolute; inset: 0; width: 100%; height: 100%; }
.pcard-media .swap { opacity: 0; transition: opacity .55s var(--ease); z-index: 2; }
.pcard:hover .swap { opacity: 1; }
.pcard .tag {
  position: absolute; top: 12px; left: 12px; z-index: 5;
  font-family: var(--sans); font-size: 9.5px; letter-spacing: 0.14em; text-transform: uppercase;
  background: var(--bg); color: var(--ink); padding: 5px 9px;
}
.pcard-info { display: flex; justify-content: space-between; gap: 12px; margin-top: 13px; align-items: baseline; }
.pcard-info .nm { font-family: var(--sans); font-size: 13px; letter-spacing: 0.03em; }
.pcard-info .pr { font-family: var(--sans); font-size: 13px; color: var(--ink-70); white-space: nowrap; }
.pcard:hover .pcard-info .nm { text-decoration: underline; text-underline-offset: 3px; }

/* ---- feature éditoriale (texte + vidéo) ---- */
.efeature {
  display: grid; grid-template-columns: 1fr 1fr; gap: 0;
  border-top: 1px solid var(--line);
}
.efeature .vfill { aspect-ratio: 4 / 5; }
.efeature-body { padding: clamp(40px,7vw,110px) var(--pad); display: flex; flex-direction: column; justify-content: center; }
.efeature-body .kicker { color: var(--ink-45); margin-bottom: 22px; }
.efeature-body h2 {
  font-family: var(--serif); font-weight: 800;
  font-size: clamp(32px, 3.6vw, 60px); letter-spacing: -0.03em; line-height: .98; margin-bottom: 24px;
}
.efeature-body p { font-size: 16px; line-height: 1.65; color: var(--ink-70); max-width: 42ch; margin-bottom: 32px; }

@media (max-width: 980px){ .product-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 880px){
  .hero-split { grid-template-columns: 1fr; }
  .hero-tile { height: 70vh; }
  .hero-tile + .hero-tile { border-left: none; border-top: 1px solid var(--bg); }
  .efeature { grid-template-columns: 1fr; }
  .efeature .vfill { aspect-ratio: 4 / 3; }
}

/* ============================================================
   PRODUCTION IMAGE PLACEHOLDER  (.ph)
   Replaces the design-canvas <image-slot> web component. An empty
   .ph shows an on-brand textured frame + a discreet caption; drop a
   real photo in by adding <img src="…" alt="…"> as its first child
   and the photo covers the frame (caption auto-hides). Aspect ratio
   and sizing come from the layout selectors above, exactly as the
   prototype's <image-slot> did.
   ============================================================ */
.ph {
  position: relative; display: block; overflow: hidden;
  background-color: var(--bg-2);
  background-image: repeating-linear-gradient(45deg, #ededeb 0 14px, #f4f4f2 14px 28px);
}
.ph > img {
  position: absolute; inset: 0; width: 100%; height: 100%;
  object-fit: cover; object-position: center; display: block;
}
.ph .ph-cap {
  position: absolute; left: 14px; bottom: 12px; z-index: 1;
  font-family: var(--sans); font-size: 10px; letter-spacing: 0.16em;
  text-transform: uppercase; color: var(--ink-45); pointer-events: none;
}
.ph:has(> img) .ph-cap { display: none; }

/* ============================================================
   MODERN LAYER — scroll reveal, image fade-in, hero motion.
   Progressive enhancement: animations only when <html class="js">.
   No-JS or reduced-motion → everything visible, no transform.
   ============================================================ */
@media (prefers-reduced-motion: no-preference) { html { scroll-behavior: smooth; } }
[id] { scroll-margin-top: 96px; }

.js [data-reveal] {
  opacity: 0;
  transform: translateY(26px);
  transition: opacity 0.9s var(--ease), transform 0.9s var(--ease);
  transition-delay: var(--reveal-delay, 0s);
}
.js [data-reveal].is-in { opacity: 1; transform: none; }

/* images fade in once decoded (gated on .js so no-JS shows them instantly) */
.js .ph > img { opacity: 0; transition: opacity 0.8s var(--ease); }
.js .ph > img.is-loaded { opacity: 1; }

/* poster image inside a video-style tile (.vfill) */
.vfill > .poster {
  position: absolute; inset: 0; width: 100%; height: 100%;
  object-fit: cover; display: block;
}
.js .vfill > .poster { opacity: 0; transition: opacity 0.9s var(--ease); }
.js .vfill > .poster.is-loaded { opacity: 1; }
.vfill:has(> .poster)::after { content: none; }   /* kill the animated sheen when a real image is set */
.vfill:has(> .poster) { background: #e9e9e6; }

/* hero tiles: slow ken-burns drift to feel alive */
@media (prefers-reduced-motion: no-preference) {
  .hero-tile .poster { animation: ga-kenburns 20s var(--ease) infinite alternate; }
}
@keyframes ga-kenburns { from { transform: scale(1.03); } to { transform: scale(1.11); } }

@media (prefers-reduced-motion: reduce) {
  .js [data-reveal] { opacity: 1 !important; transform: none !important; transition: none; }
  .js .ph > img, .js .vfill > .poster { opacity: 1 !important; }
}

/* ============================================================
   TITRES façon logo — le wordmark « good allure » est un gras
   oblique arrondi : on en rapproche les grands titres display
   par un léger italique + un contour de la même encre (paint-order
   stroke fill = la lettre s'épaissit/s'arrondit sans halo).
   ============================================================ */
.hero-title,
.hero-tile-cap h2,
.feature-body h2,
.efeature-body h2,
.shop-head h2,
.section-head h3,
.pdp-info h1,
.news h3,
.manifesto p {
  font-style: italic;
  -webkit-text-stroke: 0.6px currentColor;
  text-stroke: 0.6px currentColor;
  paint-order: stroke fill;
}
/* les très grands titres portent un trait un peu plus marqué */
.hero-title,
.hero-tile-cap h2,
.feature-body h2,
.pdp-info h1,
.news h3 {
  -webkit-text-stroke-width: 0.9px;
  text-stroke-width: 0.9px;
}
/* titres de section (« La capsule », « Le regard ») : contour bien marqué */
.shop-head h2,
.section-head h3 {
  -webkit-text-stroke-width: 1px;
  text-stroke-width: 1px;
}
@media (max-width: 880px) {
  .hero-title,
  .hero-tile-cap h2,
  .feature-body h2,
  .pdp-info h1,
  .news h3 { -webkit-text-stroke-width: 0.6px; text-stroke-width: 0.6px; }
}

/* ============================================================
   GOOD ALLURE — PRO / B2B (surcouche, même DA que la boutique)
   ============================================================ */

/* ---- bouton mini (nav) ---- */
.btn-mini {
  display: inline-flex; align-items: center; gap: 8px;
  padding: 9px 16px; border: 1px solid var(--ink); border-radius: 999px;
  font-family: var(--sans); font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase;
  transition: background .45s var(--ease), color .45s var(--ease), gap .4s var(--ease);
}
.btn-mini::after { display: none !important; }
.btn-mini:hover { background: var(--ink); color: var(--bg); gap: 12px; }

/* ---- HERO B2B ---- */
.hero-b2b { position: relative; min-height: 88vh; display: grid; align-items: center; overflow: hidden; }
.hero-b2b .vfill, .hero-b2b .poster { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.hero-b2b-veil {
  position: absolute; inset: 0; z-index: 2;
  background: linear-gradient(105deg, rgba(0,0,0,.62) 0%, rgba(0,0,0,.42) 42%, rgba(0,0,0,.12) 100%);
}
.hero-b2b-inner {
  position: relative; z-index: 3; color: #fff;
  max-width: var(--maxw); width: 100%; margin: 0 auto;
  padding: clamp(40px,10vh,120px) var(--pad);
}
.kicker.light { color: rgba(255,255,255,.7); }
.hero-b2b h1 {
  font-family: var(--serif); font-weight: 800; font-style: italic;
  font-size: clamp(40px, 7vw, 108px); line-height: 0.98; letter-spacing: -0.035em;
  margin: 20px 0 24px; max-width: 16ch;
  -webkit-text-stroke: 1px #fff; paint-order: stroke fill;
}
.hero-b2b h1 em { font-style: italic; }
.hero-b2b p { font-size: clamp(16px,1.5vw,20px); line-height: 1.6; color: rgba(255,255,255,.9); max-width: 52ch; margin-bottom: 34px; }
.hero-b2b-cta { display: flex; gap: 14px; flex-wrap: wrap; }
.btn-ghost-light {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 14px 26px; border-radius: 999px; border: 1px solid rgba(255,255,255,.55); color: #fff;
  font-family: var(--sans); font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase;
  transition: background .45s var(--ease), color .45s var(--ease);
}
.btn-ghost-light:hover { background: #fff; color: var(--ink); }

/* ---- bandeau chiffres ---- */
.stripe {
  display: grid; grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--line); border-bottom: 1px solid var(--line);
}
.stripe > div { padding: clamp(28px,5vh,52px) var(--pad); border-right: 1px solid var(--line); }
.stripe > div:last-child { border-right: none; }
.s-n {
  display: block; font-family: var(--serif); font-style: italic; font-weight: 800;
  font-size: clamp(30px,3.4vw,52px); letter-spacing: -0.03em; line-height: 1; margin-bottom: 12px;
  -webkit-text-stroke: 0.8px currentColor; paint-order: stroke fill;
}
.s-l { color: var(--ink-70); font-size: 14px; line-height: 1.5; max-width: 26ch; display: block; }

/* ---- services ---- */
.svc { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line); }
.svc-card { padding: clamp(34px,5vw,64px) var(--pad); border-right: 1px solid var(--line); }
.svc-card:last-child { border-right: none; }
.svc-k { font-family: var(--sans); font-size: 12px; letter-spacing: 0.16em; color: var(--ink-45); }
.svc-card h3 {
  font-family: var(--serif); font-weight: 800; font-style: italic;
  font-size: clamp(24px,2.6vw,38px); letter-spacing: -0.025em; line-height: 1; margin: 16px 0 18px;
  -webkit-text-stroke: 0.7px currentColor; paint-order: stroke fill;
}
.svc-card p { color: var(--ink-70); font-size: 15px; line-height: 1.65; margin-bottom: 22px; }
.svc-list { list-style: none; display: grid; gap: 9px; }
.svc-list li {
  font-family: var(--sans); font-size: 13px; letter-spacing: 0.02em; color: var(--ink);
  padding-left: 18px; position: relative;
}
.svc-list li::before { content: ""; position: absolute; left: 0; top: 8px; width: 6px; height: 6px; background: var(--ink); transform: rotate(45deg); }

/* ---- procédé (dans .efeature) ---- */
.proc { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; margin-top: 8px; }
.proc-step { border-top: 1px solid var(--line); padding-top: 14px; }
.proc-n { font-family: var(--sans); font-size: 11px; letter-spacing: 0.16em; color: var(--ink-45); }
.proc-t { display: block; font-family: var(--serif); font-style: italic; font-weight: 700; font-size: 20px; margin: 6px 0 4px; letter-spacing: -0.02em; }
.proc-d { display: block; font-size: 13px; color: var(--ink-70); line-height: 1.5; }

/* ---- collabs ---- */
.collabs { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; border-top: 1px solid var(--line); }
.collab { display: block; padding: clamp(30px,3vw,48px) var(--pad); border-right: 1px solid var(--line); transition: background .4s var(--ease); }
.collab:last-child { border-right: none; }
.collab:hover { background: var(--white); }
.collab-k { font-family: var(--sans); font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-45); }
.collab h4 { font-family: var(--serif); font-weight: 700; font-style: italic; font-size: clamp(19px,1.8vw,26px); letter-spacing: -0.02em; margin: 14px 0 12px; line-height: 1.05; }
.collab p { font-size: 14px; color: var(--ink-70); line-height: 1.6; }

/* ---- étapes ---- */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; border-top: 1px solid var(--line); padding-bottom: clamp(30px,6vh,70px); }
.step { padding: clamp(30px,3vw,48px) var(--pad); border-right: 1px solid var(--line); }
.step:last-child { border-right: none; }
.step-n {
  display: inline-grid; place-items: center; width: 42px; height: 42px; border-radius: 50%;
  border: 1px solid var(--ink); font-family: var(--serif); font-style: italic; font-weight: 700; font-size: 18px; margin-bottom: 18px;
}
.step h5 { font-family: var(--serif); font-weight: 700; font-style: italic; font-size: 22px; letter-spacing: -0.02em; margin-bottom: 8px; }
.step p { font-size: 14px; color: var(--ink-70); line-height: 1.55; }

/* ---- devis ---- */
.devis { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: clamp(30px,5vw,80px); align-items: start;
  padding: clamp(60px,10vh,130px) var(--pad); border-top: 1px solid var(--line); background: var(--white); }
.devis-head h2 { font-family: var(--serif); font-weight: 800; font-style: italic; font-size: clamp(34px,4.4vw,64px); letter-spacing: -0.03em; line-height: 1; margin: 16px 0 18px; -webkit-text-stroke: 0.9px currentColor; paint-order: stroke fill; }
.devis-head p { color: var(--ink-70); font-size: 16px; line-height: 1.6; max-width: 34ch; }
.devis-form { display: grid; gap: 18px; }
.f-row { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.devis-form label { display: grid; gap: 8px; font-family: var(--sans); font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-70); }
.devis-form input, .devis-form select, .devis-form textarea {
  font-family: var(--sans); font-size: 15px; letter-spacing: 0; text-transform: none; color: var(--ink);
  background: var(--bg); border: 1px solid var(--line); border-radius: 0; padding: 13px 14px; outline: none;
  transition: border-color .3s var(--ease);
}
.devis-form input:focus, .devis-form select:focus, .devis-form textarea:focus { border-color: var(--ink); }
.devis-form textarea { resize: vertical; }
.devis-form .btn { justify-self: start; margin-top: 6px; }
.devis-note { font-family: var(--sans); font-size: 13px; color: var(--ink-70); letter-spacing: 0; text-transform: none; }
.devis-note a { border-bottom: 1px solid var(--ink); }

/* ---- responsive B2B ---- */
@media (max-width: 980px) {
  .stripe { grid-template-columns: repeat(2, 1fr); }
  .stripe > div:nth-child(2) { border-right: none; }
  .svc, .collabs, .steps { grid-template-columns: 1fr 1fr; }
  .svc-card, .collab, .step { border-bottom: 1px solid var(--line); }
  .svc-card:nth-child(2n), .collab:nth-child(2n), .step:nth-child(2n) { border-right: none; }
  .devis { grid-template-columns: 1fr; }
}
@media (max-width: 620px) {
  .stripe, .svc, .collabs, .steps { grid-template-columns: 1fr; }
  .stripe > div, .svc-card, .collab, .step { border-right: none; }
  .proc { grid-template-columns: 1fr; }
  .f-row { grid-template-columns: 1fr; }
  .hero-b2b h1 { -webkit-text-stroke-width: 0.6px; }
}

/* ============================================================
   GOOD ALLURE — ÉVÉNEMENTS (surcouche spécifique)
   ============================================================ */

/* efeature avec image à droite */
.efeature-rev .vfill { order: 2; }
.efeature-rev .efeature-body { order: 1; }
@media (max-width: 880px){ .efeature-rev .vfill { order: 0; } .efeature-rev .efeature-body { order: 0; } }

/* grille formats */
.formats { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--line); }
.fmt { padding: clamp(28px,3vw,48px) var(--pad); border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.fmt:nth-child(3n) { border-right: none; }
.fmt-k { font-family: var(--sans); font-size: 11px; letter-spacing: 0.16em; color: var(--ink-45); }
.fmt h4 { font-family: var(--serif); font-weight: 700; font-style: italic; font-size: clamp(19px,1.8vw,26px); letter-spacing: -0.02em; margin: 12px 0 10px; }
.fmt p { font-size: 14px; color: var(--ink-70); line-height: 1.55; }

/* pastille timeline (J-30 …) */
.steps.timeline .step-tag {
  display: inline-flex; align-items: center; justify-content: center;
  padding: 7px 14px; border: 1px solid var(--ink); border-radius: 999px; margin-bottom: 18px;
  font-family: var(--sans); font-size: 12px; letter-spacing: 0.14em; text-transform: uppercase; font-weight: 500;
}

@media (max-width: 980px){ .formats { grid-template-columns: 1fr 1fr; } .fmt:nth-child(3n){ border-right: 1px solid var(--line); } .fmt:nth-child(2n){ border-right: none; } }
@media (max-width: 620px){ .formats { grid-template-columns: 1fr; } .fmt { border-right: none; } }

/* ---- accessibilité clavier : anneau de focus visible (s'adapte au fond) ---- */
a:focus-visible, button:focus-visible, input:focus-visible, select:focus-visible, textarea:focus-visible {
  outline: 2px solid currentColor; outline-offset: 3px;
}